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The Lean Startup methodology has really caught on over the last few years. Key elements of it are experimentation, iterative development, and incorporating customer validation as early as possible. The term Minimal Viable Product (MVP) is often used to describe the first product that is released to test the market.

Now, originally Lean Startup was developed by Eric Ries while working on web products. Web sites can easily be shielded from non-invited users (for private betas) or you can put a beta label on it and users will understand it will be limited. You can instantly deploy new versions and there are lots of tools for all kinds of testing available. For A/B testing there are tools like Optimize.ly, Google analytics for statistics or user feedback via GetSatisfaction or UserVoice.

However, native mobile development has some characteristics that make it hard to apply the Lean Startup methodology: Continue Reading…