When you as a iOS developer want to send out beta versions to testers, you need to create a build of your app with an ad hoc profile that contains the UDID’s from all the devices of your testers. Not only is that a painful process, you are also limited to 100 devices. That is, a 100 devices per developer license per year. When the iPhone 3 was released that was OK, but now it is becoming a major hurdle to do testing. It is time for Apple to change this policy. Here’s why:
- fragmentation – now you have the iPhone 4, 4S and 5 as well as the iPad 2, 3, 4 and iPad Mini. Don’t forget iPod Touch 4 and 5. Also iOS 5 is still around (not for iPhone 5, iPad 4, iPad Mini or iPod Touch 5), so times 2 major iOS versions = 14 different devices.
- developers create more apps per year – imagine a company that publishes 10 apps per year, for 10 different demographics. That 100 device limitation is for that one publisher, meaning you can have max 10 testers per demographic.
- quality standards have gone up – There are 700,000 iOS apps out there. Only the best that get in a top 25 make money. High quality is required, so developers have to test thoroughly.
What could Apple do? Continue Reading…