Archives For June 2015

AMC iPhone app ratings and reviews

Great app ratings are vital for your app. Our last blog post was about the psychology of app ratings. In this post we point out how you can use this knowledge to get great app ratings and great app reviews.

  1. Build an awesome app. Fix a massive problem in an excellent way. Make sure your messaging in the app store and on the first screens is clear so that you set the right expectations. Test the app quality, on lots of devices. Have awesome and intuitive interface that is easy to understand. Do mobile user testing to validate this. Be better than your competition and previous version.
  2. Have top-notch customer support. Not only have knowledgeable staff handling customer support via any channel, but also make sure they respond fast and in an empathic way, valuing the feedback from each and every user. Make sure users can give feedback from inside your app, so they can vent any frustration directly via sending you feedback when they have a subpar experience. Disappointed users will never give great app ratings but might instead give bad ratings if they become frustrated.
  3. Make it personal. Leverage the fact that you are a small company. Identify the people that built the app with blood, sweat and tears, for instance on your web site. That way your users can identify and sympathize with your team and will be more inclined to give you great app ratings. There is a reason why politicians tell so much about themselves, it helps that voters can feel like the politicians are similar and will take care of their issues.
  4. Ask for reviews, the right way. Yes you need to create a trigger to have the user rate and review your app, but do it the right way.

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