OK, I had this post written already a couple of times, evaluating HTML5 tech versus native technology for mobile apps. Dealing with clients developing mobile apps puts me regularly in the position that I have to help out choosing between the two. A very concise but long post, written as a consultant so that any company that was facing this decision could figure out what is best for them. But in the end it boils down to this:
Native technology allows for excellent apps, whereas HTML5 apps will be at best just OK
Just look at the top 25’s of any category in the Apple iTunes store or the Google Play store. Most if not all apps are built using native technology. Yes, you can build crappy apps with a native mobile language also, that is not hard thing to do. Excellent HTML developers can get pretty close to native with their hybrid apps, look at the LinkedIn iOS app. But still, you can see the interface is not as fast and snappy as for instance Path or the new Facebook iOS app. Fact is, users now know you can build excellent apps for mobile so will expect this from any app.