Just in case anybody still thought just a great iOS or Android app would get you tons of downloads and lots of money: no it won’t. If you want success for your app, you need to market it and that will cost money.
As this nice infographic from Apppromo.com shows, top earners spend an average of 14% on marketing and have an average marketing budget of $30,000 dollars. Yes, that means it is really hard to make money if you are a small team with no cash in the bank. But with so many apps out there and the iTunes and Play store not really facilitating discovery, you need to get your customers attention somewhere else.
So how can you do app marketing?
- Do PR: blog posts, youtube video’s, build an app web site or send out a press release to tech news sites and bloggers
- Buy ads from companies like Admob or Milennial Media
- Buy incentivized downloads from companies like Tapjoy, although these users will probably not become active
- Get promoted through platforms like Appsfire, Chartboost or Hooked
Edit 1: also very interesting thread on Hackernews about a story written on Ars Technical about this infographic.