Archives For May 2012

It’s the week of the Facebook IPO, and a lot of talk in the Facebook roadshow is about its mobile strategy. Out of the 900 million monthly active users, 500 million use Facebook on mobile. Mobile is booming and will so the next few years as these numbers are showing, so rightfully so a lot of attention goes to mobile.

On the iPhone in 2008/9, before the iPad was out, the first version of the Facebook app was seen as one of the great examples how to build an iPhone app. It was developed by one person, Joe Hewitt, and parts of the app were open sourced as the Three20 project. When he left Facebook and stopped working on the iOS app, a new team took over which resulted in a complete rewrite for a universal app that also supported the iPad (November 2011). In spite of growing numbers, not a whole lot of users actually like the current iOS app. In the US iTunes store, the rating average is 2 stars, with out the 21,803 ratings, 11,839 1 star ratings (!). One star ratings are often a sign of frustration, and you can see that in the comments. For most of the apps an average of 2 stars is deadly, but we all use Facebook so yes we will all have to use its iOS app if you own an iPhone or iPad.

So what is wrong with the iOS app?

  1. app is slow 
  2. inconsistent information notification icons say there are new messages or responses, actual window does not show anything new.
  3. app is slower than mobile web site while everybody is used to speedy apps, the Facebook mobile web site is faster than iOS app, and offers almost the same functionality.
  4. tons of other bugs scrambled views, photo upload, text boxes disappear, no sharing.

Continue Reading…

Just in case anybody still thought just a great iOS or Android app would get you tons of downloads and lots of money: no it won’t. If you want success for your app, you need to market it and that will cost money.

As this nice infographic from Apppromo.com shows, top earners spend an average of 14% on marketing and have an average marketing budget of $30,000 dollars. Yes, that means it is really hard to make money if you are a small team with no cash in the bank. But with so many apps out there and the iTunes and Play store not really facilitating discovery, you need to get your customers attention somewhere else.

So how can you do app marketing?

 

 

Edit 1: also very interesting thread on Hackernews about a story written on Ars Technical about this infographic.